Outreach Notes — Lead Collection & Qualification

Outreach Notes

Current focus: collecting and qualifying high-quality pressure-washing leads in the Phoenix area.

1. Start Collecting Leads

Master database: Keep the actual lead database in Google Sheets.

For every business, collect:

  • Business
  • City
  • Website
  • Rating
  • Reviews
  • Phone
  • Email
  • Website problem
  • Contact method
  • Status

2. Qualify the Leads

Ideal lead:
Good business + lots of reviews + active + weak/outdated website.
☐Good business
Looks legitimate, established, and actively operating.
☐Lots of reviews
Prefer businesses with meaningful review volume rather than brand-new businesses.
☐Active
Look for recent reviews, recent photos, current services, or other signs that the business is operating.
☐Weak / outdated website
Look for a clear opportunity to improve the website and convert visitors into inquiries.

3. Main Rule

Don't hunt for businesses that simply exist.
Hunt for successful local businesses that have a website problem you can solve.

4. Initial Target

  • Start with 100 high-quality Phoenix-area leads.
  • Do not create personalized landing pages for every lead yet.
  • First validate the outreach process.
  • Use the Google Sheet as the master database.